InWear was established in 1969 in Copenhagen, Denmark. The brand was created as a fashion label for cool city girls with a feminine, urban, and confident look. The brand’s iconic style was an overnight success and to this day it still defines InWear.

InWear celebrates curiosity, confidence, ambition and optimism as a part of modern femininity. The brand provides the modern urban woman with a style that is feminine, confident, and well-dressed.